Influencer Program
Happynook Influencer Brand Guideline
Welcome to the Happynook Influencer Program!
We’re excited to collaborate with you on our launch campaign. This guideline ensures that your content aligns with our brand identity and that both parties are clear on usage rights and expectations.
Brand Values & Mission
- Authenticity: We champion real moments and genuine connections.
- Joy & Creativity: Our brand is built on spreading happiness through creative expression.
- Collaboration: We believe in building meaningful partnerships with our community.
Campaign Overview
- What You’ll Do: Share your favorite photo(s) with us. We’ll print them on polaroids and deliver them to your address.
- Your Role: Share a post & story on your social media featuring the polaroid(s), collab with @happynook.in and using our campaign hashtag ”#polaroidswithhappynook”.
- Collaboration: We’ll repost your content on our official social media handles.
Content Guidelines
- Tone & Style: Keep your content authentic, positive, and aligned with our brand vibe. We encourage creativity and out of the box thinking!
- Key Talking Points:
- Highlight the joy of receiving a personalized polaroid.
- Emphasize the uniqueness of Happynook’s approach.
- Mention how the collaboration made you feel.
- Hashtags: Use #Happynook and any campaign-specific hashtags we provide.
- Tagging: Always tag @happynook in your posts.
Image Usage & Rights
- Submission: By sharing your photo(s) with us, you grant Happynook permission to print your image on polaroid(s) and deliver them to you.
- Social Media Sharing: You agree that Happynook may repost, share, or feature your polaroid photo(s) on our official social media channels (Instagram, Facebook, Twitter, etc.).
- Editing & Commercial Use: Happynook may use your polaroid photo(s) for promotional purposes on our social media, but will not alter your images without your prior consent unless explicitly agreed otherwise.
- Ownership: You retain ownership of your original image. However, by participating in this campaign, you grant Happynook a non-exclusive, royalty-free license to use the polaroid version of your photo(s) on our social media for the duration of the campaign and for future promotional content.
- Commercial Use Beyond Social Media: If Happynook wishes to use your image for other commercial purposes (e.g., advertising, website, print materials), we will seek your explicit permission and discuss any additional terms or compensation.
Best Practices
- Be Authentic: Share your genuine experience with Happynook.
- Engage With Our Community: Respond to comments and interact with our followers.
- Stay Positive: Keep your content uplifting and in line with our brand values.
Legal & Ethical Considerations
- Respect Copyright: Only submit images you own or have the right to share.
- Consent: By participating, you confirm you have obtained all necessary permissions for any individuals featured in your photos.
- Transparency: Disclose your partnership with Happynook in your posts.
Contact
For any questions or concerns regarding these guidelines or the campaign, please contact us at happynook.in@gmail.com
By participating in this campaign, you agree to the terms outlined above and confirm your acceptance of Happynook’s reuse of your polaroid photos on our social media handles.
